Do we demean the value of our organisations by making “cheap claims”? Can we really save lives for £2 a month? Or change the world for £100? Every penny counts and all donations are good but when a pint of beer costs £4, a bar of chocolate £1 and a cheap mobile telephone £20 per month. Should we raise the bar? Aren't lives valuable and worth a real ask?
In this article we have provided some top tips on running a thorough recruitment process – as well as the full set of images we used in a marketing campaign throughout April, May and June called - #leaveittoProspectus - which was all about communicating the value we add in a fun and tongue in cheek manner.